How exercise can help improve your event attendees’ experiences

Posted on 19th June 2014 by Rob Chamberlain

We’re all aware we should be doing more exercise – barely a day goes by where we’re told by the media or a friend or on social media what to eat, what not to eat, the new fitness craze, the new fad diet or how often you should be exercising. The list goes on and on. 

People are less active in modern society, it’s just a fact. It’s partly because technology has made our lives easier and so many processes we used to handle manually are now automated. Cars, public transport, washing clothes, screen-based entertainment, fewer manual labour jobs, shopping, house chores – they’re all less demanding than they were for the previous generation. We move around less and burn off less energy. Research suggests that many adults spend more than seven hours a day sitting down, at work, on transport or in their leisure time.

Regardless of how much attention you pay to this, exercise is undeniably beneficial to your health. After all, it’s scientifically proven and indisputable that it can reduce your risk of major illnesses, such as heart disease, stroke, diabetes and cancer by up to 50% and lower your risk of early death by up to 30%.

imago is lucky enough to be associated with one of the best sporting institutions in the world, Loughborough University, boasting some of the best training facilities in the world. As a result, we know sport, we know exercise and we know the benefits. 

Here, we’re going to look at some of the benefits of exercise with a particular skew towards the events sector:

 Boosts endorphins – the feel good chemicals in your body. Attendees that participate in exercise will raise their endorphin levels and bring the positive feelings back to the conference environment – an exercise ‘high’.

• Equally, research shows that physical activity can boost your mood – nobody wants a grumpy attendee. It also helps bring out more introverted attendees by enhancing self esteem.

• One of the biggest arguments for exercise at events and conferences – exercise improves sleep quality and energy. Conferences and events can be exhausting and a good night’s sleep is absolutely vital so a period of exercise will dramatically improve the quality of your sleep and as a result, your attention and energy levels the next day.

• Reducing your risk of stress – this one speaks for itself!


So how much should you be doing? The NHS suggests the following prescribed levels:

Recommended physical activity levels:

 Children under 5 should do 180 minutes every day

• Young people (5-18) should do 60 minutes every day

• Adults (19-64) should do 150 minutes every week

• Older adults (65 and over) should do 150 minutes every week


So next time you’re at an event or conference, regardless of how busy you are or how much your feet hurt (believe us, we know), make time for a little exercise and it’ll improve your experience dramatically. Even just taking the stairs instead of the lift or parking a little further away – it all adds up!